Tag Archive for ‘Honda’

Honda Homecoming 2021 Coverage… Part 2…

Honda Homecoming 2021 Coverage… Part 2…

Hmm… I, uhh, kinda don’t have anything else to say about this event. Lol. I think with the previous post and it circulating online as well as through social media, I developed a good understanding of how people feel about it. If you’re on the inside, you’re gonna defend the position of those who were and have always been a part of this event. If you’re not, you either have a good grasp of what I was trying to explain or simply do not care enough about it to give it your time. Some of you are just here to see photos. I wouldn’t say that there was a wrong or a right. It’s just all dependent on perspective. If anything, I saw it as a small social experiment to see how people would react…

Honda Homecoming 2021 Coverage… Part 1…

Honda Homecoming 2021 Coverage… Part 1…

Hopefully many of you have seen the Vlog episode about this event and have heard some of my thoughts on it. I was expecting a more polarizing response but I suppose people are familiar enough with this event, since its been around for some years now, and have already formulated their own thoughts on it. I was never even supposed to go to this event and was brought in last minute as a guest of sorts, so I won’t be too harsh about my criticisms, lol. I’ll actually be very nice about it, okay? Because overall, it’s a good event. Correction: it’s a very VERY good event—if you happen to own an S2000, an NSX, or an FK8. If you don’t own one of those models, you don’t have to give a fuck about this, because they don’t give a fuck about you either. And that’s as blunt as I can put it. I feel like it would have been necessary to call this the “Honda Homecoming” with an asterisk at the end, because it’s not really “Honda” vehicles as a whole. It’s just those three particular platforms I mentioned with a sprinkle of Integra Type Rs and display vehicles brought in by vendors.

Meguiar’s “Portrait of an Icon” 2010s-Era Shoot…

Meguiar’s “Portrait of an Icon” 2010s-Era Shoot…

For the fourth installment of the Meguiar’s “Portrait of an Icon” series, we head into “The High-Tech 2010s”. This one was a difficult one for me because I wasn’t able to tap into my ‘nostalgia’ bag since the 2010s were just a few years ago.

I had to consider what were the big trends of that time, be it pop-culture or automotive, and 3 things immediately stood-out to me; bolt-on widebody kits, digital streaming services, and well, not to toot my own horn but—The Chronicles. I thrived in the 2010s and I don’t think many would argue that my work was very pivotal to the growth of Japanese tuning culture during that time.

Extras, Outtakes, and More Details From The Meguiar’s 2000s “Import Tuner” Shoot…

Extras, Outtakes, and More Details From The Meguiar’s 2000s “Import Tuner” Shoot…

I had an unnecessary amount of fun putting this project together. From start to finish I couldn’t have been happier with the results. To be fair, it was quite a bit of work and a lot of planning involved but it’s oh so satisfying when everything comes together the way I envisioned. Once I figured out what photos I wanted, how the cover needed to be laid-out, and all the little details, I had a good feeling it would be well-received. Everybody loves nostalgia, especially car enthusiasts. Just to be able to look back at a time when everything felt new and their were no rules is amazing. The early 2000s represented a very different time in the automotive tuning community. There were no ‘standards’ set and people were really free to express themselves with their cars. Now it seems like more of a popularity contest than anything. Everybody just wants to be ‘someone’ on social media. Everyone wanted to stand-out and be someone back then as well, but there was no social media yet. The only platform for comparison was real life interaction and you didn’t have thousands and thousands of people to compare yourself with everyday. There was less pressure amongst your peers because the sample-size was much smaller. Sure the styles were a bit over the top back then but honestly, it’s not like everyone has it figured out in 2021. We’re all just in a bigger pond now thanks to the internet. I don’t want to go too far off into a tangent about this entire subject so let me get back to the Meguiar’s project…

“Import Tuner” Shoot & I Might Get My Car Back?!… CHRNCLS Vlog 2021 #13

“Import Tuner” Shoot & I Might Get My Car Back?!… CHRNCLS Vlog 2021 #13

Yes, bald Joey is back for this very special, highly in-depth, look at my latest work for the Meguiar’s “Portrait of an Icon” series. The theme for this month is “The Furious 2000s” which obviously, is dedicated to the automotive culture during the 2000s. For me personally, I wanted a seamless transition from my 90s-era shoot to this one, which theoretically would have taken place in 2001-02. This was a very special time in the import scene because Import Tuner magazine and all of the insane cars they featured were all the rage. The Fast and The Furious had just come out so the import tuning community was still very much an underground thing. For the shoot, I wanted to pay homage to this period in time and re-create an Import Tuner magazine cover shoot. Luckily I had some great friends who were willing to help 🙂

If you follow me on Instagram, then you’ll have already seen the results from this shoot. Now you can take a look into my creative process and how we were able to execute this whole entire shoot from the very beginning. It’s a fun one and a rare glimpse into how something like this becomes a reality.

Quick Pics From The Brew’s Cruise LB July 2021 Meet…

Quick Pics From The Brew’s Cruise LB July 2021 Meet…

I really hate to admit it but I think I’m in the midst of a massive writing block right now. I’m not really sure where it came from because I’ve been going through a lot of stuff this year which has helped me to be very creative, and I was actually writing quite a bit personally, but I think I’ve hit a little bit of a wall. Usually it’ll pass if I read more, which I have been doing, but it doesn’t seem to be helping much. I suppose I’m just emotionally-drained and experiencing a hangover from everything that’s happening around me. Sigh. In any case, I’m trying different things to bring my mood up and I’ve been actively going out more to be social…

Meguiar’s “Portrait of an Icon” 90s-Era Shoot and Unpublished Photos…

Meguiar’s “Portrait of an Icon” 90s-Era Shoot and Unpublished Photos…

Earlier this year, I was contacted by Meguiar’s and invited to be one of five creator’s to be on their “Portrait of an Icon” campaign to celebrate their 120-year anniversary. I was honestly a little surprised at first to hear from them since there are so many good content creators out there in the industry but was deeply honored when I got the details of what the project was all about. It was to be a generational piece, spanning five-decades from the 1980s to the 2020s, each themed according to the time period and the main caveat being that there had to be a “Meguiar’s Easter Egg” hidden in the photo. Each photo must have one of their products, that existed during that particular generation, present. It didn’t have to be blatant or in your face, and just had to appear somewhere within the photo. Think “Where’s Waldo” type of hiding, which is basically hiding in plain sight. The more it blended-in with the photo the better. It didn’t take a whole lot of convincing for me to agree to be a featured artist in their campaign because I was presented with absolute freedom to do whatever I wanted. Over the years, I’ve been offered and turned down a number of projects because I felt it was too restrictive in what they wanted and expected from me. When I feel that type of creative ‘stunting’, if you will, I shut off and just can’t find myself wanting to produce anything. This project was the opposite of that. I could get a check and have creative freedom doing what I enjoyed? I’m in…

Time-Traveling Back To The Nineties… CHRNCLS Vlog 2021 #12

Time-Traveling Back To The Nineties… CHRNCLS Vlog 2021 #12

On this episode, I take you guys back on the road with me on three different photoshoots throughout Southern California for the ongoing project I’m working on for Meguiar’s. You guys got a short glimpse of the 80s-themed shoot I did for them with a E-AT Civic a few episodes back and the next one I’m shooting is dedicated to the 1990s. If you’re a Honda guy then the nineties will undoubtedly be your favorite era. That’s when Honda made the best cars and the import scene was still in its very exciting early infancy. Being that it was a shoot focused on that era, many tiny details had to be incorporated into the shoot that were plucked from that time and obviously, the cars themselves as well. In-between shoots, we also found some time to stop by Unit B to celebrate our good friend Kristian Wong’s birthday. This is a good one and I hope you get overwhelmed with that nineties feeling while watching!