I had an unnecessary amount of fun putting this project together. From start to finish I couldn’t have been happier with the results. To be fair, it was quite a bit of work and a lot of planning involved but it’s oh so satisfying when everything comes together the way I envisioned. Once I figured out what photos I wanted, how the cover needed to be laid-out, and all the little details, I had a good feeling it would be well-received. Everybody loves nostalgia, especially car enthusiasts. Just to be able to look back at a time when everything felt new and their were no rules is amazing. The early 2000s represented a very different time in the automotive tuning community. There were no ‘standards’ set and people were really free to express themselves with their cars. Now it seems like more of a popularity contest than anything. Everybody just wants to be ‘someone’ on social media. Everyone wanted to stand-out and be someone back then as well, but there was no social media yet. The only platform for comparison was real life interaction and you didn’t have thousands and thousands of people to compare yourself with everyday. There was less pressure amongst your peers because the sample-size was much smaller. Sure the styles were a bit over the top back then but honestly, it’s not like everyone has it figured out in 2021. We’re all just in a bigger pond now thanks to the internet. I don’t want to go too far off into a tangent about this entire subject so let me get back to the Meguiar’s project…
Tag Archive for ‘mugen civic’
“Import Tuner” Shoot & I Might Get My Car Back?!… CHRNCLS Vlog 2021 #13
Yes, bald Joey is back for this very special, highly in-depth, look at my latest work for the Meguiar’s “Portrait of an Icon” series. The theme for this month is “The Furious 2000s” which obviously, is dedicated to the automotive culture during the 2000s. For me personally, I wanted a seamless transition from my 90s-era shoot to this one, which theoretically would have taken place in 2001-02. This was a very special time in the import scene because Import Tuner magazine and all of the insane cars they featured were all the rage. The Fast and The Furious had just come out so the import tuning community was still very much an underground thing. For the shoot, I wanted to pay homage to this period in time and re-create an Import Tuner magazine cover shoot. Luckily I had some great friends who were willing to help 🙂
If you follow me on Instagram, then you’ll have already seen the results from this shoot. Now you can take a look into my creative process and how we were able to execute this whole entire shoot from the very beginning. It’s a fun one and a rare glimpse into how something like this becomes a reality.
Meguiar’s “Portrait of an Icon” 90s-Era Shoot and Unpublished Photos…
Earlier this year, I was contacted by Meguiar’s and invited to be one of five creator’s to be on their “Portrait of an Icon” campaign to celebrate their 120-year anniversary. I was honestly a little surprised at first to hear from them since there are so many good content creators out there in the industry but was deeply honored when I got the details of what the project was all about. It was to be a generational piece, spanning five-decades from the 1980s to the 2020s, each themed according to the time period and the main caveat being that there had to be a “Meguiar’s Easter Egg” hidden in the photo. Each photo must have one of their products, that existed during that particular generation, present. It didn’t have to be blatant or in your face, and just had to appear somewhere within the photo. Think “Where’s Waldo” type of hiding, which is basically hiding in plain sight. The more it blended-in with the photo the better. It didn’t take a whole lot of convincing for me to agree to be a featured artist in their campaign because I was presented with absolute freedom to do whatever I wanted. Over the years, I’ve been offered and turned down a number of projects because I felt it was too restrictive in what they wanted and expected from me. When I feel that type of creative ‘stunting’, if you will, I shut off and just can’t find myself wanting to produce anything. This project was the opposite of that. I could get a check and have creative freedom doing what I enjoyed? I’m in…
Time-Traveling Back To The Nineties… CHRNCLS Vlog 2021 #12
On this episode, I take you guys back on the road with me on three different photoshoots throughout Southern California for the ongoing project I’m working on for Meguiar’s. You guys got a short glimpse of the 80s-themed shoot I did for them with a E-AT Civic a few episodes back and the next one I’m shooting is dedicated to the 1990s. If you’re a Honda guy then the nineties will undoubtedly be your favorite era. That’s when Honda made the best cars and the import scene was still in its very exciting early infancy. Being that it was a shoot focused on that era, many tiny details had to be incorporated into the shoot that were plucked from that time and obviously, the cars themselves as well. In-between shoots, we also found some time to stop by Unit B to celebrate our good friend Kristian Wong’s birthday. This is a good one and I hope you get overwhelmed with that nineties feeling while watching!
Surprise Car Meet At The Shop And I Got A New Job!! CHRNCLS Vlog 2021 #10
We haven’t done a Chronicles & Coffee gathering at the shop in a while but since Memorial Day weekend was coming and we didn’t have any plans, I decided to go ahead and set one up last minute! So in this episode, you get a glimpse of what happened that day and whether or not people actually showed-up or not! Before that however, I give you guys a glimpse into what I actually do as a freelance photographer and bring you guys along on a new gig I recently got for Meguiar’s “Portrait of an Icon” series!!