Tag Archive for ‘chronicles and coffee’

The Chronicles Midsommar 2021 Coverage…

The Chronicles Midsommar 2021 Coverage…

Behind the scenes, I’ve been quietly planning to do a meet over at the shop all summer long. The Chronicles & Coffee meets here have always been pretty solid but the main issue was being able to house all the cars and people that want to attend. Our facility isn’t particularly big and realistically, you can’t even fit 50 cars in our front lot without having to block most of the areas going in and out of the complex. I remember specifically there was one that we hosted here where I felt a sense of panic because it got so full that people could barely get passed the entrance gate. I started announcing these meets later and later with the last few going public less than 24-hours before. It alleviated the crowds but I felt like a lot of the older guys who aren’t online much would end up missing the event because they would see the announcement much too late. That and a lot of these enthusiasts have families and jobs now so a 24-hour turnaround isn’t exactly something most could factor into their schedules…

Extras, Outtakes, and More Details From The Meguiar’s 2000s “Import Tuner” Shoot…

Extras, Outtakes, and More Details From The Meguiar’s 2000s “Import Tuner” Shoot…

I had an unnecessary amount of fun putting this project together. From start to finish I couldn’t have been happier with the results. To be fair, it was quite a bit of work and a lot of planning involved but it’s oh so satisfying when everything comes together the way I envisioned. Once I figured out what photos I wanted, how the cover needed to be laid-out, and all the little details, I had a good feeling it would be well-received. Everybody loves nostalgia, especially car enthusiasts. Just to be able to look back at a time when everything felt new and their were no rules is amazing. The early 2000s represented a very different time in the automotive tuning community. There were no ‘standards’ set and people were really free to express themselves with their cars. Now it seems like more of a popularity contest than anything. Everybody just wants to be ‘someone’ on social media. Everyone wanted to stand-out and be someone back then as well, but there was no social media yet. The only platform for comparison was real life interaction and you didn’t have thousands and thousands of people to compare yourself with everyday. There was less pressure amongst your peers because the sample-size was much smaller. Sure the styles were a bit over the top back then but honestly, it’s not like everyone has it figured out in 2021. We’re all just in a bigger pond now thanks to the internet. I don’t want to go too far off into a tangent about this entire subject so let me get back to the Meguiar’s project…

“Import Tuner” Shoot & I Might Get My Car Back?!… CHRNCLS Vlog 2021 #13

“Import Tuner” Shoot & I Might Get My Car Back?!… CHRNCLS Vlog 2021 #13

Yes, bald Joey is back for this very special, highly in-depth, look at my latest work for the Meguiar’s “Portrait of an Icon” series. The theme for this month is “The Furious 2000s” which obviously, is dedicated to the automotive culture during the 2000s. For me personally, I wanted a seamless transition from my 90s-era shoot to this one, which theoretically would have taken place in 2001-02. This was a very special time in the import scene because Import Tuner magazine and all of the insane cars they featured were all the rage. The Fast and The Furious had just come out so the import tuning community was still very much an underground thing. For the shoot, I wanted to pay homage to this period in time and re-create an Import Tuner magazine cover shoot. Luckily I had some great friends who were willing to help 🙂

If you follow me on Instagram, then you’ll have already seen the results from this shoot. Now you can take a look into my creative process and how we were able to execute this whole entire shoot from the very beginning. It’s a fun one and a rare glimpse into how something like this becomes a reality.

Meguiar’s “Portrait of an Icon” 90s-Era Shoot and Unpublished Photos…

Meguiar’s “Portrait of an Icon” 90s-Era Shoot and Unpublished Photos…

Earlier this year, I was contacted by Meguiar’s and invited to be one of five creator’s to be on their “Portrait of an Icon” campaign to celebrate their 120-year anniversary. I was honestly a little surprised at first to hear from them since there are so many good content creators out there in the industry but was deeply honored when I got the details of what the project was all about. It was to be a generational piece, spanning five-decades from the 1980s to the 2020s, each themed according to the time period and the main caveat being that there had to be a “Meguiar’s Easter Egg” hidden in the photo. Each photo must have one of their products, that existed during that particular generation, present. It didn’t have to be blatant or in your face, and just had to appear somewhere within the photo. Think “Where’s Waldo” type of hiding, which is basically hiding in plain sight. The more it blended-in with the photo the better. It didn’t take a whole lot of convincing for me to agree to be a featured artist in their campaign because I was presented with absolute freedom to do whatever I wanted. Over the years, I’ve been offered and turned down a number of projects because I felt it was too restrictive in what they wanted and expected from me. When I feel that type of creative ‘stunting’, if you will, I shut off and just can’t find myself wanting to produce anything. This project was the opposite of that. I could get a check and have creative freedom doing what I enjoyed? I’m in…

Time-Traveling Back To The Nineties… CHRNCLS Vlog 2021 #12

Time-Traveling Back To The Nineties… CHRNCLS Vlog 2021 #12

On this episode, I take you guys back on the road with me on three different photoshoots throughout Southern California for the ongoing project I’m working on for Meguiar’s. You guys got a short glimpse of the 80s-themed shoot I did for them with a E-AT Civic a few episodes back and the next one I’m shooting is dedicated to the 1990s. If you’re a Honda guy then the nineties will undoubtedly be your favorite era. That’s when Honda made the best cars and the import scene was still in its very exciting early infancy. Being that it was a shoot focused on that era, many tiny details had to be incorporated into the shoot that were plucked from that time and obviously, the cars themselves as well. In-between shoots, we also found some time to stop by Unit B to celebrate our good friend Kristian Wong’s birthday. This is a good one and I hope you get overwhelmed with that nineties feeling while watching!

Out And About At Evasive Motorsports, BMWs Take Flight, And Brew’s Cruise!! CHRNCLS Vlog 2021 #11

Out And About At Evasive Motorsports, BMWs Take Flight, And Brew’s Cruise!! CHRNCLS Vlog 2021 #11

We’re out and about for this one! Since it’s been getting pretty hot lately out here in Southern California and Der is taking a break from working on his Civic, we decide to go out for the weekend to check out some events. Things are starting to open up everywhere so car stuff seems to be happening throughout the city. I head down to Evasive Motorsports first for a private event where they reveal this year’s Pikes Peak Hill Climb competition car before Der and I attend a couple other local events. There is quite a bit of diversity in this episode with all types of different builds of all styles so check it out!!

Surprise Car Meet At The Shop And I Got A New Job!! CHRNCLS Vlog 2021 #10

Surprise Car Meet At The Shop And I Got A New Job!! CHRNCLS Vlog 2021 #10

We haven’t done a Chronicles & Coffee gathering at the shop in a while but since Memorial Day weekend was coming and we didn’t have any plans, I decided to go ahead and set one up last minute! So in this episode, you get a glimpse of what happened that day and whether or not people actually showed-up or not! Before that however, I give you guys a glimpse into what I actually do as a freelance photographer and bring you guys along on a new gig I recently got for Meguiar’s “Portrait of an Icon” series!!

The First Chronicles & Coffee Meet of 2020 in Photos…

The First Chronicles & Coffee Meet of 2020 in Photos…

Well, it finally happened.  We had a meet for the first time in 2020 and it was an overwhelming success—extra emphasis on the word “overwhelming”. I knew people had wanted to be out and about for a car gathering but I really had no idea just how bad people were itching to get out. After things started to open back up in California, I gave it some time before I even considered having a meet at our complex. I knew there would be a sudden flood of car meets coming so I thought that would help to satiate the thirst of your average car enthusiast. I was wrong. I guess maybe that speaks to the quality of our meets here because people were really waiting for us to organize something here. A part of me was thinking that we could host a meet here and it would be relatively small because there was still a large population of people still weary and trying to avoid crowds. Perhaps it was naive of me to think that way, but I posted a notice of a meet a week in advance and quickly realized that I should return to our old format of just dropping notice on the fly a day or two before…

Major Updates On My IS300 Wagon Plus Chronicles & Coffee!!…CHRNCLS Vlog 2020 #18

Major Updates On My IS300 Wagon Plus Chronicles & Coffee!!…CHRNCLS Vlog 2020 #18

Parts are starting to pile up at the shop for our project cars and we have some major updates on my IS300 wagon build! Phil and Kristian also stop by to hang out while Yuta is begins work on his DC5 RSX “Fun Car” and then we take you to one of the first big events for us out here in Los Angeles; the return of Chronicles & Coffee for the first time in 2020. I really wish I would have filmed more during the meet but it got WAY too hectic and I found myself trying to organize more than I was able to shoot!